FB Mastery

Creating your own saved audience is the first thing you should do BEFORE running any ad campaign. A saved audience enables you to target specific audiences based on their demographics, interests and more.
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As Page Admins you can assign other people to help you manage your Business Page so that you can spend time on building your own business. Besides, administrating a Business Page can actually take us a large chunk of your time, so it makes sense to delegate the duties to a team of people. [Updated 2 March 2021]
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If you are running ads or have multiple users accessing your Business Page, it is highly recommended you turn on two-factor authentication for your users to access Business Manager when they are trying to access it from a new computer or mobile phone.
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So, what does the "meatballs" ••• menu in your Facebook newsfeed do? The answer is: it depends on whether it's a personal profile, a business Page or a Group.
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