FB Mastery

So, you've taken the leap and created a Business Page for your insurance business. But then you look at your Page and there's hardly anyone engaging with you and worse still, no one is contacting you at all! Every other agent is vying for the same audience as you but there are some Dos and Don'ts that can help you get ahead...

If you’re in the insurance business as an agent, Facebook is one of the most effective and affordable platform you can utilise to reach out to a large targeted audience base. You’ve seen your peers doing it one way or the other, so why not jump on the bandwagon like everyone else since practically everyone, especially your potential clients are already on Facebook? However, you will need to learn how to “stand out” to effectively generate leads f

If you are an insurance agent and are struggling to get prospects to close sales, you need to STOP selling insurance products! Every other agent out there is also busy selling their products, so why should anyone buy from you instead of the other agent?

We know that as a real estate agent you work on a very slim budget as you have so many other commitments like networking, generating referrals through advertising as well as moving about meeting your prospects on a daily basis. You're busy all the time, but have you considered Facebook ads to generate you leads?

Facebook can be a bit confusing because there is your personal profile and then there is your company page and sometimes it is easy to get confused- and to confuse your customers in the process too.

Here's a scenario that happens often enough... you've just started on your Real Estate business and you're all gung-ho and ready to go. Like most people, you want to spread the word to as many people as you can, so you post regularly on your Facebook page, groups and your friend's walls and anywhere that allows you to share a post. You expect the enquiry and sales to come rolling in but the reality is you probably aren't seeing any returns that a

It seems like every property agent in town is advertising on Facebook in their own way and it can get pretty crowded and overwhelming. We have 6 sure-fire tips for you to stand out from your competition!

You’ve probably heard it many times that ‘content is king’ and this still holds true, but what exactly is “content”? Your page content IS NOT your marketing message and that is the mistake most Page admins make; almost every post is a sales pitch. What happens is your users tune out once they see a ‘salesy’ post and you lose the engagement that Facebook’s algorithm keeps in high regard.

If you are managing a business Facebook Page, you definitely know that the fastest way to get ‘Likes’ is by buying Page Like ads. That by far is the fastest way to grow your page and gather your fans when you are starting out. But if you are a small business owner, you know that you cannot be spending money indefinitely just for ‘Likes’.

On Facebook, it might not always be clear what happens once you do decide to click "Report." This guide will give the people who use Facebook more insight into their reporting process.